The True Value of Professional Real Estate Photography

Real Estate Photography

How would you like to sell your home faster and for more money? Professional Real Estate Photography is the answer!

There is no doubt that marketing and high-quality professional photography go hand-in-hand. Company’s like McDonald’s spend thousands of dollars just to get the perfect photo of a burger, and the reason? Because great images sell!

It is the same for real estate photography – professional photography will not only result in a shorter time on the market, it also generates more interest in the property which can actually push the listing price up. Below is an excerpt of a study done by Redfin, a real estate agency in the USA, and I believe the results correlate over to the New Zealand real estate market.

As you can see, they use the term “shot with DSLR cameras” to determine professional photography. However, it is not just the camera that is important but lighting, composition, colour accuracy, editing and most importantly experience/knowledge. Due to this I think the results could be even more impressive

Regardless, as you can see from above, the cost of professional photography is not only covered by the increase in sale price, it is actually generating further income.

This is why I believe it is imperative that you, and your agent, use the best photography possible to market your home, to ensure top sale price and shorten the time on the market.

The higher quality the images you use to market your home, the more potential buyers through the door.

After all, which is more appealing?

This…?

Ryan Hunt Otaki Real Estate Photography - Before
Or this?

Ryan Hunt Otaki Real Estate Photography - After

I service an area that covers Palmerston North, Levin, Otaki, Waikanae, Kapiti and Wellington – If you would like to schedule a shoot for your home please contact me or alternatively talk to your real estate agent to request professional real estate photography as a part of your marketing package.

How to Prepare Your Home For a Real Estate Photographer.

Real Estate Photography

When it comes to having your home shot by a professional real estate photographer there are several steps that you as the home-owner can take to ensure that your property looks it’s very best. After all, a picture in real estate can be worth thousands of dollars so it is worth taking the time to get it right. A clean, uncluttered, and inviting home will help to create compelling images that will result in more potential home buyers viewing your listing.

The following suggestions are provided as a guideline for you to keep in mind when selling your home and having it photographed by a professional real estate photographer.


General Tips For Every Room:

  • Clean windows and all reflective/glass surfaces
  • Replace all burned out light bulbs
  • Remove cobwebs from wall/ceiling corners, dust visible surfaces
  • Fix/straighten/open blinds and shutters (to enhance natural light and views)
  • Make sure cabinets and dresser drawers are able to fully close
  • Make sure any artwork and mirrors are properly aligned
  • Remove any rugs or floor coverings that are in poor condition

Kitchen and Dining Areas:

  • Remove magnets/artwork/photos from refrigerator
  • Remove any items from the top of the refrigerator
  • Put away all unnecessary appliances, dish racks etc.
  • Make sure towels are clean and neatly folded
  • Clean stove-top and put away any pots and pans
  • Neatly organise any visible hanging kitchen utensils
  • Make sure the sink is empty, put all dishes and sponges away
  • Move calendars, mail, phone chargers, etc. out of view
  • Move paper towels, rubbish bins, pet dishes out of view

Living Rooms:

  • Move any pet toys, beds, food dishes out of view
  • Hide TV remote’s and game controllers
  • Hide exposed electrical cables if possible
  • Straighten and organize books and DVDs on bookshelves
  • Place fresh unburned logs in the fireplace, if possible
  • Remove extra pillows and blankets from couch and chairs
  • Remove any unnecessary furniture or exercise equipment (to enhance feelings of space)

Bedrooms:

  • Make sure all beds are well made and any items under bed are hidden from view
  • Remove as much as possible from dresser and bedside table tops
  • Make sure frames, posters etc. are not crooked
  • Remove excessive stuffed animals and arrange or hide kid’s toys
  • Move laundry basket out of view
  • Remove any temporary fans or heaters

Bathrooms:

  • Make sure towels are clean and neatly folded
  • Remove any used shower towels
  • Hide toothbrushes and other items from counter
  • Clean all spots and streaks from the mirror
  • Put flowers on the counter, if possible
  • Move cleaning supplies out of view
  • Move toiletries out of view
  • Move rubbish bins out of view

Exterior:

  • Be prepared to move any cars or trailers from driveway
  • Hide wheelie bins out of view from street
  • Put colourful flowers near the front door, patios and walkways
  • Move pet toys, crates, beds, dishes etc. out of view
  • Move shoes, kids toys, sporting equipment out of view
  • Neatly coil or remove hoses and temporary sprinklers
  • Neatly arrange patio furniture and BBQ equipment
  • Trim and remove dead or discoloured branches and leaves
  • Remove leaves from pool, walkways and patio areas